Packaging Materials Guide

Choose the right material for custom packaging.

Material selection affects box strength, print quality, finishing, shipping protection, food safety and final packaging cost.

Paperboard, corrugated, kraft and tissue samples beside folding cartons

Material Depends On

Every packaging project needs the right stock.

Product weight
Box style
Printing quality
Finishing option
Shipping method
Food contact use
Luxury look
Budget target

Material Options

Common materials used in custom boxes and packaging.

The best material depends on your product weight, brand style, printing needs, finishing choice and delivery market.

Stack of white paperboard sheets on a dark surface

Paperboard

Paperboard is commonly used for folding cartons, retail boxes, cosmetic boxes and lightweight product packaging. It is suitable for clean printing and premium finishing.

Stack of natural kraft board sheets

Kraft Board

Kraft board gives a natural, eco-friendly and organic packaging look. It is popular for food brands, handmade products, ecommerce packaging and sustainable packaging styles.

Layers of corrugated board showing the fluted inner structure

Corrugated Stock

Corrugated material is used for mailer boxes, shipping boxes and ecommerce packaging where strength and protection are important.

Rigid gift boxes wrapped in linen-textured paper

Rigid Board

Rigid board is used for luxury packaging, gift boxes, premium product boxes, magnetic closure boxes and high-end presentation packaging.

Butter paper, parchment and kraft sheets used for food packaging

Food Packaging Materials

Food packaging may need greaseproof paper, coatings, grease resistance, butter paper or suitable board depending on the product and use.

Fanned stack of glossy coated paper stock

Sticker & Label Stock

Labels and stickers can use paper stock, vinyl, transparent material, matte finish, gloss finish or special adhesive depending on the branding need.

Board Basics

What to look at before you choose a stock.

Wall type, board thickness, protective inserts and the mix of cartons and shippers in one order all change strength and cost.

Single, double and triple wall corrugated board layers

Wall type

Single, double and triple wall corrugated give different strength for shipping.

Stack of corrugated board with a thickness callout

Board thickness

Thicker board holds shape and weight better; thinner board suits light cartons.

Black foam insert with cut-outs for a product set

Inserts

Foam or board inserts hold products in place inside rigid and shipping boxes.

Folding cartons, kraft mailers and corrugated shippers on a white surface

Cartons and shippers

Folding cartons, mailers and shipping cartons are often ordered together.

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